Candy Crush makes me feel bad

I'm fine with Candy Crush saying "Level failed" when I don't complete the level. But it makes me feel really bad when again I read on the next screen "You failed". Yes, I know! Why does it have to tell me twice?! Couldn't the other message be motivating? Like "I'm sure you'll succeed in removing all the jelly now" or "It doesn't matter that you're wasting your time, you're sooo good at this game!" Candy Crush makes me feel like a failure.